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“Own your future”: SD’s new long-term care awareness project

Last Wednesday, South Dakota Governor Mike Rounds launched a new long-term care public campaign entitled “Own your future.” Gov. Rounds will send approximately 74,000 letters to households containing residents between the ages of 45-65 promoting awareness of long-term care needs and encouraging people to order a free Long-Term Care Planning kit.

Long-term care is growing more expensive and nursing home costs are rising, so planning ahead is essential. Other states have launched similar projects and hopefully more will continue.

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